Your homepage has 30 backlinks, but your pricing page has none. Can internal links save it?

All the backlinks you have point to the homepage. But your pricing page, feature page, and comparison page have zero backlinks. Internal links are the only way to transfer the homepage’s backlink weight to these pages. Most people completely ignore this.

📅 September 20 2026 · ⏱️ About 6 minutes read · 📂 Backlink · Internal Links · Weight Transfer

First, a fact that most SEO practitioners won’t tell you:

A page’s ranking ability is not only based on its own backlink count. It also depends on how many “internal links” point to it.

Internal link is a link on your own site that goes from one page to another. It doesn’t pass external SEO weight, but it does pass your own backlink weight.

What does this mean?

How backlink weight flows

Assume your homepage has 30 backlinks. The SEO weight those backlinks pass flows like this:

Homepage (30 backlinks)
├── Pricing page (linked from homepage)
├── Feature page (linked from homepage)
├── Blog post A (linked from homepage)
└── Blog post B (linked from homepage)

The homepage’s backlink weight is “split” to these subpages through internal links. How much each subpage receives depends on:

• the number of internal links (more links = more weight)
  
• the placement of internal links (links in the navigation bar carry more weight than footer links)
  
• the anchor text of internal links (keyword‑rich anchor text passes more keyword signals)

If your homepage has 30 backlinks but you don’t link from the homepage to your pricing page — the pricing page receives none of the homepage’s backlink weight.

A real example

I audited a SaaS website. Its homepage had 35 backlinks, DR 19.

But:

• Pricing page: 0 backlinks, 0 internal links pointing to it
  
• Feature page: 0 backlinks, 1 internal link (in the navigation bar)
  
• Comparison page: 0 backlinks, 0 internal links
  

Result: When searching for “[Product Name] pricing”, the pricing page ranked #15. When searching for “[Product Name] vs [Competitor]”, the comparison page wasn’t indexed by Google at all.

Reason: These pages lacked sufficient “weight signals” — they had neither external backlinks nor internal links to transfer the homepage’s weight.

4 roles of internal links

Role 1: Transfer backlink weight

This is the most direct role. When your homepage has 30 backlinks, internal links let you “distribute” that weight to your core subpages.

Role 2: Help Google discover pages

Google’s crawler discovers new pages through links. If your pricing page isn’t linked from any other page, Google may not even know it exists (unless you manually submit it in a sitemap).

Role 3: Signal to Google which pages are more important

If one page has 10 internal links pointing to it and another has only 1, Google will consider the former more important.

Role 4: Improve user experience

Internal links help users find related content on your site. This increases the number of pages per visit and lowers bounce rate — indirectly improving SEO.

How to optimize internal links

Strategy 1: Link from the homepage to all core pages

Your homepage is usually the page with the highest weight (because most backlinks point to it). Ensure it links to your core subpages:

• Pricing page
  
• Feature page
  
• Comparison page
  
• Highest‑value blog posts
  

How to check: Open your homepage and see if the navigation bar and body contain links to these pages.

Strategy 2: Link from high‑weight blog posts to core pages

Some of your blog posts may already have backlinks. From those high‑weight posts, add internal links to your core pages.

Example: If you have a blog post about “AI social media tools comparison” that has 5 backlinks, add a link in the article: “Want to see our pricing plans? Check out the FlowNib pricing page.”

Strategy 3: Use anchor text to pass keyword signals

The anchor text of internal links matters too.

Bad anchor text: “click here”, “learn more”
Good anchor text: “view our pricing plans”, “learn AI Optimize features”

Anchor text tells Google what the linked page is about.

Strategy 4: Add 3–5 internal links in every blog post

Whenever you publish a new blog post, make sure it links to 3–5 other pages on your site (core pages or other blog posts). This not only transfers weight but also helps Google understand your site’s content structure.

Strategy 5: Build a “hub‑and‑spoke” structure

Organize your core topics into a hub‑and‑spoke layout:

Hub page: Complete guide to AI social media tools
├── Spoke page: Deep dive into AI Optimize features
├── Spoke page: Multi‑platform publishing tutorial
├── Spoke page: Pricing plans
└── Spoke page: vs competitor comparison

The hub page links to all spoke pages, and the spoke pages link back to the hub. This creates a “weight‑concentrated” structure.

A 30‑minute internal link audit

Step 1: List your core pages (5 minutes)

• Pricing page
  
• Feature page
  
• Comparison page
  
• Landing pages
  
• 3–5 highest‑value blog posts
  

Step 2: Check the internal link count for each core page (10 minutes)

• Use Ahrefs’ “Internal Links” report
  
• Or Google search site:yourdomain.com "core page URL slug" to see how many pages link to it
  

Step 3: Add missing internal links (15 minutes)

• Add links from the homepage to core pages
  
• Add links from high‑weight blog posts to core pages
  
• Add cross‑links between related blog posts
  

How internal links and backlinks work together

Internal links cannot replace backlinks, but they complement each other:

The smartest approach is: first acquire backlinks to the homepage (boost overall DR), then use internal links to transfer the homepage’s weight to core subpages. This is far easier than getting backlinks for each subpage.

Final thoughts

You don’t need to get external backlinks for every page. That’s too hard.

What you need:

1. Get enough backlinks to the homepage (build overall DR)
   
2. Use internal links to transfer the homepage’s weight to core subpages
   
3. Once core subpages have weight, their rankings will rise
   

Internal links are one of the fastest, simplest, and cheapest SEO optimizations you can do.

Spend 30 minutes today checking your internal link structure. You may discover that your core pages aren’t ranking not because they lack external backlinks — but because you haven’t transferred the existing weight to them.

BackLinkSubmit Team — We handle your external backlinks; you handle internal links. Together they maximize results. Learn more →