Your homepage has 50 backlinks, but your pricing page only has 2. Google finds this odd.
Most people building backlinks point all links to the homepage. But Google looks at backlinks per page, not for the whole site. Your core pages—pricing page, features page, comparison page—if they have no backlinks, Google considers them “unimportant”.
📅 Oct 11, 2026 · ⏱️ Approx. 6 minutes read · 📂 Backlink · Page hierarchy · Strategy
I’ve audited a SaaS website’s backlink distribution.
Home page: 42 backlinks
Blog posts: 18 backlinks (spread across 10 articles)
Pricing page: 1 backlink
Features page: 0 backlinks
Comparison page: 0 backlinks
87% of backlinks point to the homepage or blog. Core commercial pages have almost zero backlinks.
This isn’t an isolated case. In the sites I’ve audited, at least 70% have the same problem.
Why this is a problem
Google calculates the ranking of each page independently. A page’s ranking depends on its own backlinks, not the site’s total backlinks.
Your homepage has 42 backlinks — that’s good. But your pricing page only has 1 backlink — Google will deem this page “unimportant”.
This means: When someone searches “[your product] pricing” or “[your product] vs [competitor]”, your pricing and comparison pages may not rank — because they lack enough backlinks to prove their importance.
Which pages need backlinks most
Not all pages need backlinks. Here’s the priority order:
Priority 1: Core commercial pages
| Page type | Why it needs backlinks |
|---|---|
| Pricing page | Users searching “[product] pricing” have purchase intent |
| Features page | Users searching “[product] features” are evaluating your product |
| Comparison page | Users searching “[product] vs [competitor]” are making purchase decisions |
| Landing pages | Conversion pages optimized for specific keywords |
These pages drive revenue directly. Their rankings are more important than blog posts.
Priority 2: High‑value content pages
| Page type | Why it needs backlinks |
|---|---|
| In‑depth guides | Long‑tail keyword traffic entry |
| Data reports | Content that naturally attracts backlinks |
| Tools page | Free tools naturally attract links |
Priority 3: Blog posts
Blog posts also need backlinks, but they usually acquire some naturally through content quality. No need to deliberately build backlinks for every blog post.
An ideal backlink distribution
| Page type | Ideal proportion | Explanation |
|---|---|---|
| Home page | 30‑40% | Brand entry, doesn’t need the most |
| Core commercial pages | 25‑35% | Pages that directly affect revenue |
| High‑value content | 20‑30% | Traffic entry and natural backlink magnet |
| Blog posts | 10‑15% | Spread across many articles |
The homepage shouldn’t take 80% of backlinks. It should only be 30‑40%. The rest should be distributed to core commercial pages and high‑value content.
How to build backlinks for core pages
Method 1: Use subpage URLs when submitting directories
Most people submit only the homepage URL when adding to directories. But many directories allow you to submit specific pages.
Action: When submitting a directory, choose URLs based on directory type:
- General directories → submit homepage
- SaaS directories → submit features page or pricing page
- Comparison directories (e.g., AlternativeTo) → submit comparison page
- Review platforms → submit pricing page
Method 2: Link to subpages in guest articles
When writing guest articles, don’t only link to the homepage. Naturally link to relevant subpages based on the article content.
Example: If you write a guest post about “AI social media tools”, link to your features page (“Our AI Optimize feature automatically adapts to each platform”) instead of the homepage.
Method 3: Promote subpages in resource‑page outreach
When contacting resource‑page admins, recommend your specific page rather than the homepage.
Example: Instead of “Please index our site”, say “We have a free XXX tool page that might be useful to your readers.”
Method 4: Link to subpages when sharing in communities
When sharing content on Reddit, Hacker News, etc., link to specific subpages rather than the homepage.
Example: Share your pricing page (“We just updated our pricing, here’s our thinking”) or features page (“We just launched XXX feature”).
Method 5: Create “linkable assets”
Some pages naturally attract backlinks:
- Free tool page
- Industry data report
- Comparison table
- Templates and resource downloads
Create these pages and promote them. They will naturally attract backlinks.
A 30‑day page backlink allocation plan
| Week | Target page | Channel | New backlinks |
|---|---|---|---|
| Week 1 | Pricing page | Directory submissions (3) + resource page (1) | 3‑4 |
| Week 2 | Features page | Directory submissions (2) + guest article (link) | 2‑3 |
| Week 3 | Comparison page | AlternativeTo + directory submissions (2) | 2‑3 |
| Week 4 | Home page | Directory submissions (3) + community | 3‑4 |
After 30 days: Homepage gains 3‑4 new backlinks, subpages gain 7‑10 new backlinks. Distribution becomes healthier.
How to check your page backlink distribution
Method: Ahrefs
- Enter your domain
- Left menu → Best by Links
- You’ll see the backlink count for each page
- Check whether your core commercial pages have enough backlinks
If you find core pages with 0 or very few backlinks — that’s your next optimization focus.
In summary
Backlinks aren’t just for the whole site. They’re for individual pages.
Your homepage having 50 backlinks is good. But if your pricing page only has 1 — when someone searches for your pricing, Google won’t rank your pricing page near the top.
Check your page backlink distribution. Identify the weakest core pages and prioritize building backlinks for them.
This is a backlink optimization strategy many overlook but has a huge impact.
BackLinkSubmit Team — When submitting directories, you can specify different target pages. We help you distribute backlinks to the pages that need them most. Learn more →
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